You will read about positioning your brand, pricing your instruments, photographing them, promoting them, building a great website for your lutherie business, using social networking to show your work to the world, and managing and closing guitar sales. What kind of guitars will you build? For whom? What is going to be the winning characteristic of your instruments? And then you have to sell the things, of course, so the last part is focused in the marketing process. But building guitars professionally starts before you even cut the wood: You need to setup your workplace, you have to define your identity as guitar maker, and decide the guiding principles of your endeavor as luthier. It's all about leaving your dent in the universe in the shape of the most beautiful, incredibly sounding guitar you can make-that's clear. This book tells you everything about making electric guitars following professional standards, phase-by-phase, step-by-step.
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